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17 October 2024
Katrin Bååth | Freelance creative director/art director, photographer, event creator & stylist. The list can be made long on how Katrin fills her days, she also runs the inspiring store Ateljén in the match area.
In this guide, I want to take you on a bike ride through the central parts of my beautiful hometown of Jönköping. If you're going to discover my city on a bike, where should you let your pedals take you? Here are my favorite places.
Freelance creative director/art director, photographer, event creator & stylist.
In Jönköping we have Sweden's largest Erikshjälpen store, 3,500 square meters of lovely second hand. A wonderful mix of interior design, furniture, clothes and jewelry. I find a lot of clothing bargains here. But I also find some furniture and small items.
Address: Herkulesvägen 56Website: erikshjälpen.se External link.Instagram: erikshjalpenjonkoping External link.
In my opinion, the best second-hand shop in Jönköping when it comes to clothes is Myrorna on Herkulesvägen. I go here several times a week to browse through hundreds of garments and accessories. And I almost always find something to take home with me.
Address: Herkulesvägen 6Instagram: myrornajonkoping External link.
In a large building down an escalator in the middle of town is PMU Second Hand. A perfect place to drop in when strolling around central Jönköping. I've made some incredible shoe finds here, everything from Chloé shoes to expensive, fine leather sandals. You need to go here often, sometimes I find lots, sometimes nothing at all. The best second-hand store in town when it comes to shoes.
Address: Smedjegatan 27Instagram: pmusecondhandjonkopingcity External link.
In the small, beautiful wooden house on Klostergatan is the Red Cross second-hand shop. I go here quite often because it is so close to the Matchbox area where I usually work during the day. I sneak in, take a quick walk around and try on a garment or two before rushing on. Sometimes I find a great bargain, sometimes nothing at all. But I still like to always take a look here. The ladies who volunteer are so nice and are just as happy as I am when I find a bargain.
Address: Klostergatan 3
Since I buy a lot of second-hand clothes, I of course also find clothes that don't quite fit. Sometimes they're too small, sometimes too big or with the wrong proportions for my height. But I don't despair. Instead, I take my finds to the city's best tailor, Deumic Skrädderi on Borgmästargränd. There are few things they can't fix. A jacket that needs to be sewn in, a skirt that needs to be enlarged a few centimeters and shortened, or a pair of pants that need to be mended or reduced in the waist. I go here often and am always equally satisfied.
Address: Borgmästargränd 2
At Så in i Norden you will find a delightful mix of cool Nordic fashion brands, accessories, jewelry, interior design and shoes. You can also buy a delicious chocolate truffle from Chokladverkstan here in Jönköping. Well worth a visit.
Address: Smedjegatan 21Instagram: Såininorden External link.
Sweden's best café, the best coffee in life, Benjamin Ingrosso's favorite bun. Dear place has many reviews... I love everything about Stuk External link.. Sometimes I hang out here for a lunch meeting or lunch date of course. Then I like to eat a charcuterie plate, an avocado salad or a good sandwich. In the evenings I like to have a glass of natural wine and share two different pizzas with my husband or a friend.
Don't miss Stuk if you're visiting Jönköping – or by the way, if you're just passing through Jönköping, stop by for a quick fill-up instead of crowding with everyone else at the various fast food restaurants along the E4. You won't be disappointed.
Address: Lantmätargränd 3Instagram: stukjonkoping External link.webb: stukjonkoping.se External link.
Hedda Gretas External link. Stenugnsbageri has two locations in town. One on Smedjegatan in the middle of the city center and one on Skolgatan, very close to the Tändsticks area. In town, I prefer to hang out with a friend for lunch and order chili and hang out in their cozy backyard.
At their slightly smaller location on Skolgatan, I always buy buns, bread and coffee when I'm celebrating something or visiting Ateljén. I love their buns and wholemeal bread and can't live without their semlor when they're in season.
Address: Smedjegatan 26Instagram heddagretasjonkoping External link.
Lolli Nonna is the city's newest, hottest little Italian joint run by the city's best chef and food creator Tom Jallow. Where Tom goes, I and many others in this city go with me. Since I am a pasta, bread and wine lover of the highest order, you will understand that you will find me here several times every week. I simply never get tired of either Tom's food or the cozy hangout that takes place here, especially in the evenings.
My tip, go here one evening, order a lot of different dishes with your group, share several different bottles of wine and enjoy a noisy, colorful, warm and absolutely wonderful evening. For me, service is always as important as the food in a restaurant, and at Lolli Nonna I always feel at home, and the service is always the very best.
Address: Kyrkogatan 14Instagram lolli_nonna External link.
Cycling in Jönköping always means cycling around Munksjön for me, simply because I live on the other side of the small lake. However, it happens far too rarely that I take the time to cycle around the entire lake and look around. But, with the camera at full capacity, I did just that, looked around everywhere. And look how happy and surprised I was when I found new hidden gems, beauties and places I had not seen before.
At Södra Munksjön, super wonderful concerts and events of various kinds are also organized. Something that I unfortunately think that far too few Jönköping residents know about. The murals that appear everywhere along the southern part of the lake, made by Sagie Art, among others, are so incredibly beautiful that I feel completely warm in my soul. I really wish that more people would take the time to stop and really see them as they hurry around the lake.
South of MunksjönInstagram: Sommariskeppsbron External link.
A bike ride to Rosenlunds Rosarium External link. is always a good idea, especially when all the roses are in full bloom. But even off season it is a very beautiful place to walk around. New this year is that they have a cozy large cafe to take a break at.
Address: Huskvarnavägen
Okay, I love ice cream. I have always loved ice cream. I will always love ice cream. I mainly choose gelato if I have to choose. So for me it is important to be able to recommend the best ice cream in town when you are cycling around here in Jönköping. Of course I have tried it several times and on several occasions. Every time I try it the result is the same.
Jönköping's best gelato is by far at Glassfabriken External link. on Östra Storgatan 48. They're not open all year round and, God forbid, it's not a pretty place (sorry!). Honestly, the decor is awful. But damn, the gelato is magical – so buy your ice cream there and take it out. My favorite flavours are anything that contains nuts and chocolate.
Adress: Östra Storgatan 48
Södra Strandgatan from the pier and all the way to Huskvarna. On a hot summer day in Jönköping, there is no activity that beats a day on our mile-long beach, many Jönköping residents probably agree with me. However, we often disagree about where on the beach to lie.
My favorite part of the long, long sandy beach is a swimming area where dogs are allowed, but there are very few dogs there and those that are there don't bother the rest of us. The easiest way to describe how to get there is to take a bike or walk along the promenade from the Pier and east towards Huskvarna. Walk until it starts to change from just big giant rocks to more vegetation and trees.
There are small private beaches with much fewer people than on the open parts of Lake Vätterstranden which are further away. Here I like to spend whole days on a blanket with my husband or my friends. We often also buy a pizza on the way here from Pizzeria San Marino (the best regular pizzeria in town) and share it at sunset. A must on a warm summer evening in town.
I can't make a Jönköping guide without mentioning my absolute favorite area, the Matchstick area. It's my hoods, where I spend most of my waking working hours. This is where my studio is, here I have my office, but also, above all, my Ateljé, which is my creative space and my shop where I "play business" a few times each week.
In addition, there are several clothing stores, vintage shops, galleries, bars, a co-working space, the Match Museum, a hotel and several restaurants. All in a delightful mix housed in the city's most beautiful premises. Come by the next time you're in town, you know!
Address: Tändsticksgränd & Svavelsticksgränd
Jönköping's best flower shop, Mimosa Blommor, is located on Torpa. This is where I have always bought my Friday bouquets, going-away flowers or those flowers I need for a photo shoot. They have a fine sensitivity to detail, and here you can often find just those slightly different flowers that I am looking for.
Since Mimosa is also located right between our home and the city, I can cycle past and buy a lovely bouquet to put in my bicycle basket both on the way to work and on the way home.
Address: Klostergatan 65Website: mimosablommor.se External link.
If you are visiting Jönköping and want to spend the night, I recommend that you stay at Quality Hotel Match External link., located in the Match area. It is Jönköping's newest hotel with unparalleled views of both the city and Lake Vättern.
Address: Brånebacken 4Website: strawberrys.se External link.
Under Kristi himmelfärdshelgen kan du besöka alltifrån gårdsbutiker till lokala producenter, kaféer och restauranger under den årliga matrundan.
Verksamheterna går samman med gemensamma öppettider och erbjuder smakprov och roliga aktiviteter för stora och små.
Välkommen!